i'd rather be in haena   

or anyplace with more trees and less concrete

Marketing: A Possible Daffynition

by admin - June 27th, 2005.
Filed under: brian eno, media, words.

The current issue of Arthur magazine (Brian Eno cover, issue #17, July ’05) isn’t available for online reading yet but there’s a worthwhile Douglas Rushkoff essay called “Be Your Own Guru” inside.
I found this quote illuminating:
Transference is a … terrific technique for engendering loyalty. Back in the ’90s, I did some studies on coercive tactics. From the CIA Interrogation Manual to one of Toyota’s sales handbooks, I found the same basic strategy: confuse or disorient the subject until they regress to a childlike state, then step in as a parent figure and offer relief by accepting a confession or sale.

Leave a Reply

You must be logged in to post a comment.