Marketing: A Possible Daffynition
Monday, June 27th, 2005The current issue of Arthur magazine (Brian Eno cover, issue #17, July ’05) isn’t available for online reading yet but there’s a worthwhile Douglas Rushkoff essay called “Be Your Own Guru” inside. I found this quote illuminating: Transference is a … terrific technique for engendering loyalty. Back in the ’90s, I did some studies on [...]